Infographic text
In January 2019 our worldwide population stood at 7.676 billion people. From 2014 to 2019 there has been significant increases in internet, mobile phone and social media account use across the world.
- Internet users 2014 to 2019: the number of internet users has increased by 44%, from 2,485 million in 2014 to 4,388 million in 2019.
- Increase in daily internet use on smartphones: in 2014, people spent an average of 1h 38min a day; this increased to 3h 14mins in 2019.
- Decrease in daily internet use on computers and tablets: from 2014 to 2019, daily time spent fell from 4h 32mins to 3h 28mins.
- Internet users on social media: from 2014, time spent using social media has risen from 1h 37mins to 2h 16mins in 2019.
- Top 10 visited websites 2019: Google.com, YouTube.com, Facebook.com, Baidu.com, Wikipedia.org, Yahoo.com, Twitter.com, Pornhub.com, Yandex.ru, Instagram.com.
- Top 10 Google search queries in 2018: Facebook, YouTube, Google, Video, You, Weather, News, MP3, Amazon, Gmail.
- Social platforms, active user accounts in millions (January 2019): Facebook 2,271; YouTube 1,900; WhatsApp 1,500; FB Messenger 1,300; WeChat 1,083; Instagram 1,000.
- Change in active users per quarter (January 2019): Facebook up 1.7% (37 million more users); Instagram up 4.4% (38 million more users); Twitter down 2.7% (9 million fewer users).
- Social media advertising audiences (January 2019): Facebook 2,121 million monthly active users; Instagram 895 million; Twitter 251 million; LinkedIn 604 million registered members.
Worldwide, people are spending a lot more time on the internet and engaging in social media from their smartphone rather than on a computer or tablet. For online advertising, the areas to focus on are creating video content, ads on social media platforms (Facebook, YouTube & Twitter) and ensuring that our creations are smartphone compatible and fast loading.
Caroline Leigh
Marketing & Sales – ThinkSmart Software
Information contained in this infographic was provided by the ‘Global State of Digital in 2019 Report’, developed by Hootsuite and released in February 2019.
